Case Study

SoDo

Orlando, FL
700,000-square foot, urban mixed-use community
330,000 SF retail
70,000 SF office
300 residential units
www.sodo-orlando.com

Major Tenants

Super Target
24 Hour Fitness
TJ Maxx

Orlando Health
Jason's Deli
Flipper's Pizzeria

Massage Envy
Taco Bell

Brief Description

SoDo transformed a blighted block of dated retail and industrial buildings into a thriving, urban activity center. Situated on approximately 20 acres along South Orange Avenue in Orlando, the mixed-use community is a quintessential model for urban-infill development.

Anchored by the only SuperTarget in the United States with roof-top parking, a 50,000-square foot, two-level 24 Hour Fitness and TJMaxx, the urban activity center seamlessly integrates marquee retailers, luxury residential units and office space into a walkable, Main Street atmosphere. Nationally recognized, SoDo was awarded the 2008 Outstanding Mixed Use Development Award by NAIOP Central Florida and the Better Community Award by 1000 Friends of Florida.

Challenges

Joint venture development
Meeting the City's vision for “no big box retail” on the property
Meeting Target's expectations as the key driver and anchor tenant
Site constraints and development requirements
Stakeholder expectations

Services Provided